Watch: This IKEA Amsterdam photograph has a unique backstory, and also provides insights to how art buyers at IKEA do their work
I had been taking pictures seriously for a couple of years when the potential to license a photo to IKEA came up. Had my photo been selected, it could have potentially been life-changing — but IKEA went a different direction.
But because of my experience, I was curious to learn the backstory of this IKEA photo, and it’s more fascinating than you might imagine! Well worth watching. The reason the IKEA designer selected this photograph is revealed near the end, and it’s eye-opening to say the least (at least from the perspective of a photographer).
Video by Tom Roes and VPRO Dorst. Enjoy!
Thanks for reading!