Close
1963 Newspaper Article Announcing Pentax Cameras Entry into U.S. Market

1963 Newspaper Article Announcing Pentax Cameras Entry into U.S. Market

Honeywell Pentax article provides interesting historical context for photographers

I was researching a different topic when I noticed this headline in a 1963 newspaper. This article tells us that Honeywell had registered the Pentax brand trademark and would work with customs to block any mail orders — however tourists from Japan who already owned a Pentax would be permitted to bring it into the country — but only for their own use and not for resale.

"Pentax" Japan Camera Registered in the U.S.

"DENVER -- Honeywell Photo Products of 4800 E. Dry Creek Rd.. Littleton, has registered its trademark, "Pentax," with U.S. customs. Now no one may import Japanese-made cameras bearing the Pentax trade name without specific consent of Honeywell.

R. L. Pencock, manager, said Honeywell will permit a tourist to bring into the United States one Pentax camera, if purchased in Japan for his own use and not for resale.

Mail order camera shipments will be challenged by customs, Pennock said, unless the shipment is addressed to Honeywell, which has an exclusive U.S. franchise with Asahi Optical Co., the manufacturer.

Contrary to some advertising overseas, Pennock said, only Pentax cameras sold In the United States by Honeywell dealers are covered by a U.S. warranty."
A 1963 article announcing Pentax Cameras arrival into the United States market under an agreement with Honeywell.

Found in the newspaper Hokubei Mainichi (San Francisco, CA), published on February 12, 1963. Page 1. Link to the original from the Hoover Institution Library and Archives.


Discover more from Shadows and Light

Subscribe to get the latest posts sent to your email.

Leave a Reply

Close