Just for fun, here’s an old print ad for photography lenses published in 1892
When this ad was published, the practice of photography was only about 66 years old. It’s been 129 years since the ad was published, so we are nearly twice as distant in time from the ad date than they were from the invention of photography. While everything has advanced so much, many things about this ad are quite familiar.
Bausch & Lomb is better known in modern times as lens makers for contact lenses and eyeglasses. Originally based in Rochester, NY, Bausch & Lomb was one of the oldest continuously operating American companies until it was purchased and relocated to Canada in 2013.
Founded in the 1850s by two German immigrants, the company began making monocles, and later manufactured all manner of optical devices, including microscopes, binoculars, and eyeglasses.
In the early 1900s, they began making camera shutters.
In the 1940s, the company developed improved optics for anamorphic cinema lenses which made bigger movie screens possible.
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Wikipedia, Bausch & Lomb
Flickr, British Library